Building Brand Loyalty Through Customer Experience and Technology


November 15, 2023

Whether you are leasing up a new property in a competitive market or revamping an old one, it’s important to create experiences that enhance loyalty to your property or brand. Often times we are on aggressive timelines to reach occupancy goals or pre-leased numbers and we want to throw any kind of marketing tactics at the wall and see what sticks, but what if we hone in on building loyalty through experiences for our customers one at a time and every customer gets a unique approach that is personalized to them? Creating an enhanced customer experience will build your brand so your customers are loyal and in turn do the marketing for you.

As construction and development is on the rise in major cities, using technology, and AI component, along with high level customer service; will help expediate your brand loyalty and retention rates as well as creating a fun and exciting leasing experience for your customer who is spending up to half of their income living at your property.

  • It all starts with the response
    Learn how have engaging response templates that are customized with clear call to actions. What are teams leaving out? Where is the personalization? How are we incorporating text messaging from the lead to lease process and asking for the appointment.
  • AI technology: No not just another chat bot
    Understand why investing in SMS/human hybrid technology will increase response times, conversions and booking appointments 24 hours a day.
  • Get comfortable being on camera: people don’t want perfect
    It’s time to hire people who are comfortable getting uncomfortable to close leases. Guess what? Learn tips to practice, prepare and execute. People don’t want perfect anymore. Teams can be their authentic selves to enhance customer service. Using video technology to create a unique and personal experience will improve appointments, conversions and brand loyalty because there is a human connection. Learn tricks and tips using video technology for lease conversions.
  • Moving is the most stressful thing a person can do. The loyalty is in the details.
    Get ten low budget ideas and take-a-ways to incorporate at your properties to create an experience for brand loyalty for new leads and new move ins.

Join Carroll VanHook-Weaver and the Webinar Wednesday Team on November 15, 2023 at 2pm Eastern Time To create Brand Loyalty!

Special Member Perks! Being a member of the WVAA you get FREE access to Webinar Wednesdays!

Great webinars offered by the Multifamily Insiders are the largest premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company!

To access any of the WEBINARS, simply click on the link below to register or send an email to [email protected], you will then be sent a link from the Multifamily Insiders allowing you access to the webinar.

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